When I made a vector of the logo in the top image, I decided to try and keep the greyish highlights that made it look a little more 3-dimensional. I have decided that I don't need to do this because I haven't included any shading on the hat a all, so why should I shade the logo? It just doesn't sit right.

And of course I went through the other logos on top of the hat to see what worked and none of them worked quite as well as the most modern logo, which is above.



This is the image from the top but minus the shading on the logo and I think that this works far better. I like how the purple edge to the logo is the same colour as the hat and vanishes against it but reappears at the edges. It keeps it simple and I quite like the effect. This is the image that I'm going with so I've put the Odeon logo on the top, the same place that it has been for the rest of the posters, the date.

For the date I went on dafont.com and found a 'Wonka' typeface and used that. I could have used a much better typeface but I wanted to keep with the whimsical, playful feel of the whole thing and I wanted the type to be in context.


And in context! Just some more images from google.

When it came to doing the promotional material for the Roald Dahl night at the cinema, I found that a purple tophat was a very iconic thing for Willy Wonka. Whis is weird because in neither film nor book did he wear a purple top hat, but upon showing the image around the studio and asking what it made them think of 95% said Charlie and the Chocolate factory. So I think it gets the point across. I wanted to use the really bright, candyesque colours that are associated with the story and after watching the more recent movie, Johnny Depp, there was a room in which the squirrels sorted nuts and the room was a massive blue and white swirl, like those Campino sweets they used to make. Or maybe still make. Who knows?

Either way, I went for that pattern because as well as being bright and eyecatching, the swirl gives an impression of the madness that most of the Wonka products represent.





I had a bit of a play around using the logos on top of the swirl in place of the top hat. I used the logos from all ages, the one at the top is the most recent logo and is featured on the website and the more recent product, and out of all of them, this is my favourite logo and I think that it works quite well on top of the swirl.

However, I think it looks a little too empty so I'm going to try combining it with the top hat.

I'm unsure at the moment if the drinks are going to come in different flavours or just the one, original, flavour. it is not mentioned in the book or the films but too appeal to kids, they may have to come in different flavours to offer a bit of variety. I quite like the idea of having several flavours and creating more of a range, and then I get to play with other colours rather than just the purple. I am also proposing that the Wonka logo be embossed into the glass of the bottle. Most drinks bottles these days have their brand identity embossed into the glass so I see no reason why this should not, and if in the chance that the logo on the back label is not as clear as I should like when seen through the liquid, it was also be a part of the bottle itself.

As I've done before, I feel that I can get more development and ideas down while working on Illustrator than I can on paper so I started working on the document. Again, I just used one large document and filled the art board rather than working in separate documents. I suppose it keeps everything in one place. Anyway.

I started out by doing a few typeface tests to see if there were any that I think would work and could experiment with a little bit. I tried using a couple of light weight sans serif typefaces, to give the impression that they could simply float away at any given moment. I also played around with Clarendon, trying to warp the text and such, trying to make it look a little like a bubble and failing spectacularly. I also pulled a few fonts off dafont that were a little more childish and fun looking because when all is said and done, the target audience for this is children. If not my target audience, then the Wonka products in the book and real life are all aimed at kids.


I went on 'kuler' and to see if anything came up when I typed the word 'wonka' into the search engine. I got a few hits but the two colour palettes on the design sheet below were the two that stood out the most. The colour that springs to mind when I think of Wonka is purple. It's also the colour that people associate with Cadbury chocolate, but it just comes to mind when I think of Wonka too. Other people must thing so too because both colour palettes heavily feature purple.

I had a bit of a play with the idea of bubbles being a part of the text. Not all of the words how a round shape in them so I settled for playing with the dots of the 'i's in each and making them into bubbles. Here I'm pretty much just playing with the wonka purple and golden ticket gold colours together. They're fairly contrasting colours but at the same time, they work quite well together because they make each other stand out quite nicely.


Scrapping the gold and just playing with the purple now, against white and shades of the purple and such. I've kind of scrapped the idea of using Clarendon now and have turned my attention to the more child-like typefaces that I pulled off of dafont. The one I'm using on the below design sheet really reminds me of the old TV show 'Bewitched'. Anyway, it seems like a pretty fun and lightweight looking font without being too serious. Wonka products are never serious.


These are the same bottle shapes that I used for my Butterbeer bottles, just to see hwo I could possibly lay things out on the bottle shapes. In truth I prefer the circular images on the bottles to the square ones, though I don't think that this bottle shape is really working. It's not what I had in mind at all and it simply doesn't sit right with me. It seems far too generic and boring for a Wonka product.


This is a bottle shape that I much prefer, while probably more difficult to source, I think that it seems far more interesting and fun, in a way. it's more aesthetically pleasing and eye catching because of it's unusual shape. I'm still playing around with the bright Wonka colours, in particular I'm focusing on the purple as it's the colour that I most identify with Wonka. It's quite a fun colour as well as having the connotations of high quality.

Like with the Pan Galactic Gargle Blaster, I quite like the idea of playing with a back label that would show through the liquid rather than have a fancy front label. it makes the design more interesting and more thought out. I'm also playing with the idea of having a ribbon and a wax seal sort of effect to get the Wonka logo on there, though this brings it up and away from the kids drink that I intended it to be, and makes it look far too expensive and high quality.

Initial ideas for the final product of my Fictional Drinks brief, Fizzy Lifting Drink of Charlie and the Chocolate Factory fame. It was a bit of a toss up between this and Frobscottle from the BFG, but for some reason I couldn't imagine Frobscottle without imagining Quentin Blake's illustration, and in the book 'Roald Dahl's Revolting Recipes' the drink just looks like pale green gloop. So I went with Fizzy Lifting Drink.

I imagine it to be a lemonade-y sort of drink, just very fizzy. Like you put an existing fizzy drink in a Soda Stream. Anyway, the ideas that mainly sprang to mind were things such as letters floating away, being really disjointed, bubbles etc.
I quite like the idea of having a bottle that looks like it's swollen up, or struggling to contain what's inside of it. Though that does remind me a little more of Violet swelling up like a blueberry moreso than floating away with the drink. Either way it's definitely something that needs to be played with.
I had a couple of ideas about using weights to hold down the letters before they floated away entirely, or having the letters start to dissolve. White I quite like the look of dissolving letters, I imagine it to be quite difficult to try and replicate digitally. There is also the idea of the tapered room in Willy Wonka's factory with the fan at the top. I tried to draw this using stick figures at the bottom of the sheet below but in truth it looks way more like an alien abduction. I can get away with being a little cheese in my design direction with this brief because when all is said at done, this one is aimed at children.