When I made a vector of the logo in the top image, I decided to try and keep the greyish highlights that made it look a little more 3-dimensional. I have decided that I don't need to do this because I haven't included any shading on the hat a all, so why should I shade the logo? It just doesn't sit right.

And of course I went through the other logos on top of the hat to see what worked and none of them worked quite as well as the most modern logo, which is above.



This is the image from the top but minus the shading on the logo and I think that this works far better. I like how the purple edge to the logo is the same colour as the hat and vanishes against it but reappears at the edges. It keeps it simple and I quite like the effect. This is the image that I'm going with so I've put the Odeon logo on the top, the same place that it has been for the rest of the posters, the date.

For the date I went on dafont.com and found a 'Wonka' typeface and used that. I could have used a much better typeface but I wanted to keep with the whimsical, playful feel of the whole thing and I wanted the type to be in context.


And in context! Just some more images from google.

When it came to doing the promotional material for the Roald Dahl night at the cinema, I found that a purple tophat was a very iconic thing for Willy Wonka. Whis is weird because in neither film nor book did he wear a purple top hat, but upon showing the image around the studio and asking what it made them think of 95% said Charlie and the Chocolate factory. So I think it gets the point across. I wanted to use the really bright, candyesque colours that are associated with the story and after watching the more recent movie, Johnny Depp, there was a room in which the squirrels sorted nuts and the room was a massive blue and white swirl, like those Campino sweets they used to make. Or maybe still make. Who knows?

Either way, I went for that pattern because as well as being bright and eyecatching, the swirl gives an impression of the madness that most of the Wonka products represent.





I had a bit of a play around using the logos on top of the swirl in place of the top hat. I used the logos from all ages, the one at the top is the most recent logo and is featured on the website and the more recent product, and out of all of them, this is my favourite logo and I think that it works quite well on top of the swirl.

However, I think it looks a little too empty so I'm going to try combining it with the top hat.

Product shots using a martini glass borrowed from Jane Denton and filled with water and yellow food colouring.

So I finally got the stickers printed downstairs in the digital dungeon and sourcing the bottle shape was a fairly long winded process. I was looking mainly in alcohol bottles and was coming up empty handed, but on a fateful trip to Morrisons for pasta and other student fodder, I caught sight of a bottle of oil. It's Morrisons' 'the best' Spanish extra virgin olive oil, and as well as being the tall, thin bottle that I was looking for, the liquid inside was also the colour that I wanted it to be, so I didn't even have to crack the seal of the bottle or anything. Score. Also, very cheap to buy, which suited me just fine.

Anyway, the liquid inside was yellow and transparent, which was great because the stripes on the sticker on the back showed strongly through the liquid to create an illusion within the bottle while the front sticker could be kept very basic.

Also, borrowing a Martini glass from one of the tutors and using a mix of water and yellow food colouring, I managed to get some excellent product shots of the bottle and of the glass together. The pictures turned out really well, in fact and I think my skills at product shots are getting better.

Using my ever so perfect for this project bottle of olive oil, I decided that before I print my stickers for the back, I should check that the actual idea of putting the stripes on the back of the bottle will work before I go about doing it. This is a really rough way of checking it because I literally drew the stripes onto a notepad and held them behind the bottle. Very crude.



Obviously, the liquid in the bottle makes the image seem warped and stretched so that is something to take into account.



The liquid makes the diagonal lines seem quite horizontal, curing at the edges and making a sort of ~ shape.




While they do make the stripes seem quite horizontal, I still think that the yellow and black stripes get the point across pretty much and the stripes will become more diagonal the emptier the bottle becomes, so the design works both with a full bottle and an empty one.

The good thing about using olive oil is that the liquid in the bottle is already the right colour and I don't have to crack the seal on the lid or anything. If I did, I would have to photoshop the break out.