Butterbeer: Initial ideas

Some initial ideas I had upon finally sitting down to make a start on my Butterbeer brief. I just jotted down a couple of mind maps as to what my first thoughts were. A very good question: Is Butterbeer hot or cold? This is definitely something that needs addressing for sure. Although it has beer in the title I'm pretty sure it's not alcoholic because hey, they're just kids drinking it in the books and the movies. Some people I spoke to always assumed that it was a shandyish kind of thing so, maybe?

I see Butterbeer being as a sort of Baileys, but non-alcoholic of course, as a sort of indulgent, butterscotchy sort of affair so it's time to get cracking.